Keep The Music Alive Tee Wins Silver; Belly Banter Stickers Earn Honors


Plainfield, IL (October 16, 2012) – What could be sweeter than being named one of this year's highly coveted National Parenting Publications Award (NAPPA) winners? Slick Sugar, the fashion forward online children's boutique, got a little "sugar on top" when their Keep The Music Alive tee won a Silver plus their Belly Banter line of growth stickers earned an Honors Award.

“Belly Banter stickers are so cute and innovative," wrote one of the 2012 NAPPA testers. "I’m pregnant and I love showing off my belly and these stickers make it even more fun! If you’re looking for a unique shower gift, these are it!”

The NAPPA accolades got even better when judges got a look at Slick Sugar's fun and fundraising tee.
Their Keep the Music Alive top is a “great design on a super soft, 100% cotton t-shirt. Best of all, proceeds go to a great cause.”

Far more than a seal of approval, a NAPPA award signifies that a product has been rigorously evaluated against stringent criteria and stands out among hundreds of other products from around the world. A Silver or Honors nod means the product excels in innovation, safety, quality and "the degree to which they make parenting easier."

Julie Kertes, NAPPA General Manager, explains, “our winner list cuts through the clutter and hones in on only the best baby gadgets, gear and tools so that parents can make smart choices for their families.”

Smart and adorable are these prize-winning products:

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0 Comments | Posted By SE Tuesday, May 1, 2012 11:09:00 PM America/Chicago
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Celebrate Baby’s Milestones and Special Occasions
with Latest Belly Banter Stickers from SlickSugar

Plainfield, IL (May, 2012) – Tummy time, that essential time infants spend on their tummies each day, can help baby reach important milestones like sitting up and crawling. When baby reaches a milestone, it’s time for a different type of tummy time—in the form of a photo shoot! Belly Banter’s new Milestone or Holiday stickers celebrate special occasions like the first time baby sits up or crawls, or baby’s first 4th of July or Earth Day. Just place a 4” sticker on any shirt or onesie and snap a photo to lock in the memory of that day. Peel, Apply, Capture, Remember!

Best of all, Belly Banter lets parents celebrate without filling the closet with one-time use outfits. Sure, that Halloween shirt is adorable, but what if he spits up as soon as you put it on (which always seems to happen)? All of a sudden your cute idea was a total waste. With Belly Banter’s Holiday stickers, you’d just peel the Halloween “Boo” sticker off of the soiled shirt and onto a fresh one!

Milestones are another story, because there probably aren’t many shirts available that celebrate baby’s first haircut, or the first time they slept through the night. But aren’t those events worth celebrating? The Belly Banter Milestones are a great way to celebrate the little events. The text on each sticker makes it clear what the event was, so when you’re looking back at photos you’re not left scratching your head wondering what, exactly, you were celebrating that day.

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0 Comments | Posted By SE Tuesday, May 1, 2012 10:37:00 PM America/Chicago
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Their Tops, Bottoms & Rompers Let Kids Stand Out, Not Blend In

Plainfield, IL (April, 2012) – One of the pleasures of parenthood is getting to dress babies, toddlers and tykes in any fashion, before they are old enough to voice their own preferences! Preppy, prissy or punk -- there's no right or wrong look, just your personal style. SlickSugar, makers of uniquely designed clothing and gear, offers modern boys, girls and unisex looks when keeping kids unique is your family style.

Click on a tab at their online store -- -- for Boys, Girls or Gear and get ready to shop for whimsical rompers, tees, shorts, dresses and play sets that instantly make a fashion statement that the wearer plans to march to the beat of his/her own drum. As their website proudly claims, "our goal is to provide a collection of products to express a child’s personality that are fashionably classic with a twist."

Moms don't have to spend a lot to dress Junior or Jane in clothing that lets them stand out, not blend in. Many sale items are under $10 at! Most tops and bottoms come in an array of baby sizes from 6 mo., 12 mo. and 18 mo. to youth sizes 2, 3, 4, 5/6 and an occasional 7.

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0 Comments | Posted By SE Tuesday, April 10, 2012 10:17:00 PM America/Chicago
Add a comment Joins Little Kids Rock To Raise Funds and Awareness For Underfunded Public School Music Programs

Plainfield, IL (January, 2012) – The 1980s expression from a jaunty Saturday Night Live skit with comedian Billy Crystal, “it is better to look good than to feel good,” was a quirky mantra by fashionistas. Today sassy online retailer offers parents a chance to teach their children to look good as they do good. They’ve joined forces with non-profit Little Kids Rock to create a special edition children’s tee whose proceeds keep the music alive in underfunded public school classrooms.

Available online at and, the adorable tee for boys and girls features a guitar and a little birdie singing, along with the words, “keep the music alive.” The special edition top, in sizes 6 months to 5/6, makes an important fashion statement and a social statement to fund public school music lessons, classes and instruments that have been downsized due to growing budget cuts.

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0 Comments | Posted By SE Monday, January 2, 2012 9:31:00 PM America/Chicago
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